Olivia Endacott
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Featured Insights
Louis Vuitton Enters the Beauty World: A New Era of Luxury and Brand Protection
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Attack on the Clones
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The Legacy of Armani
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When sports teams rebrand under a collective brand identity: Newcastle’s rugby revival m...
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Grille Marks and Automotive Identity: EUIPO’s Evolving Stance on Vehicle Front-End Trade...
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Protecting the Pride: The British & Irish Lions and the Business of Brand Licensing
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General Court decision leaves OMV feeling blue (and green)
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The Leadmill Dispute: Lessons on Goodwill, Tenancy, and Brand Protection
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Wimbledon and the Rise of Tennis as Sport’s Most Anticipated Runway
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Likelihood of confusion is relevant, even if it’s post-sale
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DEAD FLAT is now officially dead
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IKEA reminds us of the value of registering your logo
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It’s B, or is it B? That is the question!
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Why Stilton Village Can’t Make Stilton Cheese: PDOs and the Curious Case of a Protected ...
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Labubu and JellyCat: What Viral Toy Brands Teach Us About Trademark Protection
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Red Bull gives you wings in the EU, but that won’t fly in the USA
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Looking to the Future: Award Winning Trade Marks – BAFTA Games Awards 2025
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Robinson v Aldi: High Court Trade Mark Battle Against Aldi Over Lookalike Products
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WIPO Future of Transportation: Trade Mark Trends
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