Rebecca McAleer
Read more >
Featured Insights
Can book titles be protected as registered trade marks?
Read more >
Brand Offside: What FIFA’s World Cup Debranding Rules Teach Us About Modern Brand Strate...
Read more >
How Close is too Close? Patagonia, Pattie Gonia and the Boundaries of Brand Identity
Read more >
Finger lickin’ fresh: what KFC’s brand refresh tells us about trade marks and rebrands
Read more >
Beyond the Blind Box: The Power of a Toy’s Design
Read more >
FIFA v Ballon d’Or: an Off the Pitch World Cup Clash for the Ages
Read more >
When “Royal” Meets “Pop”: Brand Strategy and Intellectual Property in the Swatch x...
Read more >
Sports and IP – the rising interest in non-traditional trade mark protection
Read more >
The Name on the Door: What Founders Give up When They Sell a Namesake-Brand
Read more >
The 1587 Trade Mark Dispute: What Businesses Can Learn About Securing Trademark Rights Ear...
Read more >
UK Trade Mark Fee Increases from 1 April 2026
Read more >
Beyond the Toy Shelf: Labubu, Fugglers, and the Power of Brand Expansion
Read more >
What’s in a name? Dryrobe Limited rides out the genericism wave
Read more >
Motion Marks, AI, and Identity: What McConaughey’s Filings Tell Us About Modern IP
Read more >
The IP of Zootropolis 2
Read more >
EUIPO refuses to grant protection for a classic Nintendo accessory
Read more >
EUIPO Invalidates Footwear Design for Including an Earlier Registered Trade Mark
Read more >
The Ruby Slippers, gone For Good?
Read more >
Are you faithful to your brand protection?
Read more >
