29th Aug 2018
Packaging delivers to consumers powerful visual messages by which products are made immediately recognisable. As we walk down a supermarket aisle, browse through the pages of a magazine or check out a website we are bombarded with visual cue after visual cue. Our brains respond to these by making instant associations between familiar combinations of […]
30th Apr 2024
Originally published by The Chartered Institute of Trade Mark Attorneys. TikTok must now be one of the most popular, fast-growing social media apps globally. Starting off as a platform mostly used to post dance routines and lip-sync videos, it has turned into a highly influential advertising platform. The brands love it and so do those […]
5th Feb 2024
For many, January is a time to commit to resolutions and lifestyle changes. No surprise then, that it has become synonymous with Veganuary, a campaign to persuade consumers to adopt a vegan diet for the first month of the year. In this blog we consider the respective trade mark strategies of Veganuary and the Vegan […]
24th Nov 2023
The UK is a global leader in semiconductor chip design, packaging and intellectual property. This expertise positions the country in a critical role to play in shaping the future of semiconductor technology. The announcement of the National Semiconductor Strategy in May of this year came as a positive to see that the UK Government is […]
26th Apr 2023
To celebrate World Intellectual Property Day, which this year recognises female inventors, I wanted to tell the curious lesser-known story of one-time inventor and patentee, Carmela Vitale. Chances are you have never heard of her, but I am almost certain you have benefited from her ground-breaking invention. A Slice of History Carmela was born in […]
29th Nov 2019
Registered Community designs (RCDs) and registered UK designs are used to protect the design of the shape and appearance of the whole or part of a new product. This article looks at a practical, real-life example of how a company has used registered designs to protect the design of a new product. Apple is known […]
16th Mar 2018
Patents exist for inventions that solve real world problems, and the world is currently facing one of its biggest ever problems; plastic, and the ever increasing demand for its use in packaging our everyday items. In many ways, plastic is a wonderful thing. It’s an amazingly cheap, strong, lightweight, and versatile material, which significantly contributes […]