Reddie & Grose LLP recently participated in London Climate Action Week, delivering a presentation entitled “Innovations for a Sustainable Lifestyle”. Rather than focussing on large-scale global or societal technological fixes, we very much wanted to highlight the changes that individuals could make in their own lives to be better ancestors to future generations. The presentation focussed on innovation in four areas of our everyday lives – food, fashion, home and plastics – and discussed ways in which innovation can help us reduce our carbon footprint and impact on the planet.
Insights: Consumer Products & Manufacturing
There has been a growing number of trade mark disputes involving established brands in the food and beverage sector and supermarket copycats.
The resale market is worth billions and you can see why – notably whenever there is a Nike Air Jordan x Off-White collaboration, trainers can be seen on the resale market at around five times the initial retail price, if not more in some cases. This makes these rare trainers a valuable commodity.
Olivia Buckingham attended Cambridge Wireless’ ‘Supply Chain 4.0 – How Wireless Communications is at the Centre of Supply Chain Digitisation’ event. Chaired by the National Physical Laboratory’s Andre Burgess, the event focused on how current and emerging digital technologies can impact supply chain efficiency, sustainability and resilience. This felt particularly topical, with the fragility and importance of supply chains having been highlighted by recent COVID-19 vaccine production issues.
On 26th March this year, Brooklyn, New York, based art collective MSCHF Product Studio, Inc. announced the launch of a pair of ‘Satan’ themed training shoes that were an instant sensation. The shoes were a limited edition collaboration with Grammy award winning rapper and media personality Lil Nas X and used the black on black version of Nike’s Air Max 97 as their basis. Nike however was not a part of the collaboration and had no input into either the design or manufacture of the shoe.
Wearable technology has become increasingly prevalent in recent times – almost a third of UK consumers now own a fitness band or smartwatch – with adoption of these devices expected to continue to increase in the coming years. This blog take a look at three companies in the wearables industry – Garmin, Suunto, and Fitbit – their patent portfolios, and some of the IP-related challenges they have to face to ensure their products get protected.
Plastic is great. It’s cheap, strong, lightweight, durable, waterproof, doesn’t break down easily… the list goes on. Its diverse range of properties lends itself to many applications. However, the exceptional durability of plastic is something of a double edged sword. In order to meet the high demand for plastic we produce over 300 million tonnes of it per year, much of which ends up in landfill, the oceans and even our bodies.
Amazon’s intellectual property (IP) policy is designed to protect sellers by preventing the sale of counterfeit or knockoff goods on Amazon’s various websites. But, what can you do, as a seller, if you think one or more of your product listings has been unfairly removed because of an existing registered design (or design right)?