18th Feb 2021
When you think of fashion brands extending beyond their usual offering of clothing and accessories, you may think of fragrance or cosmetics lines, or possibly even homewear. But over the past few years, fashion brands have moved into much more unconventional spaces.
19th Jun 2020
With Covid-19 taking over 2020, fashion brands are having to come up with new and innovative ways to let the world know about their upcoming designs while adhering to social distancing rules due to the pandemic. Last Friday kicked off London Fashion Week’s first ever digital event, which includes live streams, visual lookbooks, interactive timelines and 360 degree photos and videos to show designers’ upcoming collections.So, has digital become the new normal for fashion brands to debut their new collections?
4th Mar 2020
Last month we noted that Harry and Meghan were bringing trade marks to the attention of the general public, with their SUSSEX ROYAL trade mark making headlines in the mainstream press. We’re pleased to see that trade marks continue to be big news at the moment. So far this month, it’s a comedian who has captured the public imagination in a surprising way in connection with a trade mark dispute. While filming an episode of the Channel 4 show “Joe Lycett’s Got Your Back”, the eponymous comedian became aware that Welsh craft brewery Boss Brewing had been sent a cease and desist letter by the German fashion house Hugo Boss.
5th Feb 2020
Harry and Meghan have had the spotlight of the world’s media on them in the last few weeks. But for us, it is great to see the level of interest that has been paid to their trade mark applications. It’s not just the IP blogs and trade journals that have been commenting on their efforts to secure legal protection for their brand – the SUSSEX ROYAL trade mark has been making headlines across the mainstream press as well, which is not surprising given the challenges ahead for the Sussexes’ applications.
8th Oct 2019
Hot off their memorable 2-0 victory over Tottenham Hotspur in the Champions League Final this summer, Liverpool FC thought it wise to bolster their brand protection to stop others from also benefiting from their success by selling imitation products. And rightly so, but it seems Liverpool FC might have been a little too ambitious in what they thought they could protect as their ‘brand’.
29th Mar 2019
Lorraine Kelly hit headlines last week when she emerged successful in a court case brought by HMRC over a £1.2 million tax bill. However, the tax law underlying the decision has been overshadowed by Judge Dean’s assessment of the Lorraine presenter as a “theatrical artist” who “presents herself as a brand”.