Services
Our services are centred around intellectual property that can be registered. We protect innovation, design, and branding across all sectors of industry, and at all stages in the supply chain.
For each IP right we offer services covering strategic advice, pre-registration searches, registrations and renewals, oppositions and dispute resolution. We handle work throughout the world, working with local colleagues in over 100 countries.
Services
Sectors
Our attorneys specialise in one or more sectors of industry, which enables them to provide quality advice with a commercial focus.
Our patent specialists have detailed understanding of the background technology, which ensures that your patent applications are prepared with the correct scope, reducing the likelihood of challenges from third parties and objections from the patent office.
They also advise whether other forms of protection would be more appropriate. Our brand specialists work with brand managers for leading brands and their advice is commercially focussed making sure that you get the best value from your budget.
Sectors
A recent decision of the UK IPO demonstrates the importance of filing evidence of reputation, if available, as well as sufficient evidence of use when an opposition relies on a mark which has been registered for more than 5 years.
HBO hit a stone wall enforcing their GAME OF THRONES trade mark against a UK brewery. The reputation that HBO enjoy in their Game of Thrones television show has encouraged other traders to take a nod to its title in their own branding. While HBO have often taken steps to address this, they have not always been successful.
Infringement case involving the trade mark BUTLERS IN THE BUFF.
It is not unusual for a company to rebrand. The intention may be to attract a new target market for a product or to maintain the interest of existing customers.