Smiley Miley, Inc. (‘SMI’), the company owned by American singer Miley Cyrus, has won a six year legal battle to register the trade mark MILEY CYRUS in the EU. The General Court of the European Union (‘the GC’) issued its decisions on 16 June 2021, overturning the refusal of this trade mark application by the EU Intellectual Property Office (‘the EUIPO’).
Insights: Trade Mark Registration
The General Court of the European Union (‘the GC’) has issued its hotly anticipated decision in Hasbro Inc. v European Union Intellectual Property Office (‘EUIPO’). This case centres on whether one or more EU trade mark (‘EUTM’) registrations owned by Hasbro Inc. (‘Hasbro’) for the trade mark MONOPOLY are invalid because Hasbro’s intentions, when re-filing a mark that was already protected by an EUTM covering the same goods/services, was to undermine the requirement to prove use of an EUTM.
IT’S LIKE MILK BUT MADE FOR HUMANS – Guidance from the General Court on registering slogans as trade marks
Oatly AB register a controversial slogan as an EU trade mark. Learn more about protecting your slogan as a trade mark.
The Court of Justice of the European Union (“the CJEU”) has recently issued a judgement concerning the genuine use of Ferrari’s German TESTAROSSA trade mark registrations. This judgement was a positive outcome for Ferrari, and is particularly beneficial to owners of legacy and heritage brands.
Manchester United FC has initiated trade mark infringement proceedings in the High Court against SEGA Publishing Europe Limited, the European arm of the Japanese video-game brand, and Sports Interactive Limited, producers of the video game Football Manager®. The game Football Manager® has been around since 1992 and is a hugely successful football management simulation video game. Players can manage their own virtual equivalents of real life clubs, controlling everything from pre-season transfers to the tactics on the pitch.
Reddie & Grose’s Brighton-based trade mark attorneys report on the most recent football team trade mark application to catch the headlines. Brighton and Hove Albion FC (‘BHAFC’) have caused a bit of a stir in the press and among some of their fans by applying to register ALBION and THE ALBION as UK trade marks. The concern is that BHAFC have unjustly laid claim to an ancient name for the British Isles and that this move will cause problems for the many local businesses that also use the word ALBION. We love seeing the mainstream press pay attention to trade mark applications, but in this case fans need not worry about BHAFC overstepping the mark with their trade mark protection.