We have previously looked at a variety of innovations which could replace plastic packaging and prevent plastic from ending up in the ocean. There is no doubt that innovation is key to solving the plastic problem; however, innovators are faced with an additional challenge when researching and developing an idea. This is because it must be taken into consideration that the benefits of innovations will only be realised if they are readily adopted by the wider public. To stimulate innovation which fits with people’s existing behaviour patterns, or is consciously designed to encourage and facilitate changes in behaviour, Innovate UK has recently opened a new funding competition entitled “Designing sustainable plastic solutions”.
Brewing giant Carlsberg recently unveiled two prototypes for a “paper beer bottle”, as part of the firm’s Together Towards Zero environmental initiative.
It’s not only looks and visuals that make packaging a powerful commercial asset; packaging serves multiple technical purposes, from protecting and preserving the packaged products to facilitating their storage and transportation.