Sustainability and IP: The Growth of Meat Alternatives
The COP26 Special Report predicts that the implementation of a largely plant-based diet could help improve the climate battle. Fortunately, there are plenty of meat alternatives on the market.
Services
Our services are centred around intellectual property that can be registered. We protect innovation, design, and branding across all sectors of industry, and at all stages in the supply chain.
For each IP right we offer services covering strategic advice, pre-registration searches, registrations and renewals, oppositions and dispute resolution. We handle work throughout the world, working with local colleagues in over 100 countries.
Sectors
Our attorneys specialise in one or more sectors of industry, which enables them to provide quality advice with a commercial focus.
Our patent specialists have detailed understanding of the background technology, which ensures that your patent applications are prepared with the correct scope, reducing the likelihood of challenges from third parties and objections from the patent office.
They also advise whether other forms of protection would be more appropriate. Our brand specialists work with brand managers for leading brands and their advice is commercially focussed making sure that you get the best value from your budget.
Sectors
The COP26 Special Report predicts that the implementation of a largely plant-based diet could help improve the climate battle. Fortunately, there are plenty of meat alternatives on the market.
Driven by a variety of concerns about the environmental impact of meat consumption, animal welfare, and/or health considerations, large numbers of people are moving towards vegetarian, vegan, or “flexitarian” diets. In the last 2 years alone, demand for meat substitutes has grown by 37% in America, and by 30% in western Europe, and Euromonitor expects the market for meat alternatives in both Europe and the US to double by 2022. And with growing public awareness of the impact of intensive animal farming on global warming, this trend is forecast to go only one way.
Register for notifications
Enter your email address here to receive our monthly bulletin of IP news and developments.
"*" indicates required fields