Will digital be the new norm for fashion brands following Covid-19 pandemic & how will this impact designers’ right to Community unregistered design protection?
With Covid-19 taking over 2020, fashion brands are having to come up with new and innovative ways to let the world know about their upcoming designs while adhering to social distancing rules due to the pandemic. Last Friday kicked off London Fashion Week’s first ever digital event, which includes live streams, visual lookbooks, interactive timelines and 360 degree photos and videos to show designers’ upcoming collections.So, has digital become the new normal for fashion brands to debut their new collections?