Reddie & Grose LLP recently participated in London Climate Action Week, delivering a presentation entitled “Innovations for a Sustainable Lifestyle”. Rather than focussing on large-scale global or societal technological fixes, we very much wanted to highlight the changes that individuals could make in their own lives to be better ancestors to future generations. The presentation focussed on innovation in four areas of our everyday lives – food, fashion, home and plastics – and discussed ways in which innovation can help us reduce our carbon footprint and impact on the planet.
Insights: food innovation
Driven by a variety of concerns about the environmental impact of meat consumption, animal welfare, and/or health considerations, large numbers of people are moving towards vegetarian, vegan, or “flexitarian” diets. In the last 2 years alone, demand for meat substitutes has grown by 37% in America, and by 30% in western Europe, and Euromonitor expects the market for meat alternatives in both Europe and the US to double by 2022. And with growing public awareness of the impact of intensive animal farming on global warming, this trend is forecast to go only one way.
It is possible to patent food products and methods of food manufacture. Provided the product or method is new, non-obvious and has a technical effect, it is perfectly possible that it is patentable subject matter.
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