The resale market is worth billions and you can see why – notably whenever there is a Nike Air Jordan x Off-White collaboration, trainers can be seen on the resale market at around five times the initial retail price, if not more in some cases. This makes these rare trainers a valuable commodity.
Karen Millen selling sex toys, Louis Vuitton opens a café and restaurant – as fashion brands diversify into new areas, what does this mean for their IP?
When you think of fashion brands extending beyond their usual offering of clothing and accessories, you may think of fragrance or cosmetics lines, or possibly even homewear. But over the past few years, fashion brands have moved into much more unconventional spaces.
OFF-WHITE wins its appeal at the General Court to register the OFF-WHITE black and white logo trade mark
OFF-WHITE has won its appeal at the General Court to register the OFF-WHITE black and white logo trade mark in the EU following the decision of the EUIPO that the mark is inherently descriptive and non-distinctive.
Will digital be the new norm for fashion brands following Covid-19 pandemic & how will this impact designers’ right to Community unregistered design protection?
With Covid-19 taking over 2020, fashion brands are having to come up with new and innovative ways to let the world know about their upcoming designs while adhering to social distancing rules due to the pandemic. Last Friday kicked off London Fashion Week’s first ever digital event, which includes live streams, visual lookbooks, interactive timelines and 360 degree photos and videos to show designers’ upcoming collections.So, has digital become the new normal for fashion brands to debut their new collections?
Last month, as the fashion spotlight returned to London for another London Fashion Week (LFW), there was a strong focus on positive, sustainable fashion. During a visit to the sustainability exhibitions at LFW, we saw many inspiring examples of designers who are innovating to reduce the environmental impact of the fashion industry. In some cases, this is through the recycling or upcycling of waste materials whilst in other cases, it is through the development of new, more sustainable and biodegradable materials. Either way, the fashion world is turning to science and nature to find solutions.
Recent commentary by experts in the fashion industry tells us that 70% of fast-fashion is being dumped in landfill after a handful of wears. In the UK, we are noticing that brands are increasingly becoming more conscious about sustainability.