On 26th March this year, Brooklyn, New York, based art collective MSCHF Product Studio, Inc. announced the launch of a pair of ‘Satan’ themed training shoes that were an instant sensation. The shoes were a limited edition collaboration with Grammy award winning rapper and media personality Lil Nas X and used the black on black version of Nike’s Air Max 97 as their basis. Nike however was not a part of the collaboration and had no input into either the design or manufacture of the shoe.
The Covid-19 pandemic has undoubtedly had a huge impact on just about every aspect of our lives – transforming kitchens across the land into home offices and giving patent attorneys a crash course in the joys and challenges of home-schooling. One year on since the first UK lockdown and the ‘new normal’ no longer feels very ‘new’.