On 11 January 2019 McDonald’s lost their “BIG MAC” EU trade mark registration.The EU Intellectual Property Office Cancellation Division revoked the registration after deciding that, on looking at the evidence, the global fast-food franchise had not put the mark to genuine use.
Insights: Branding & Design
The Directive (2015/2436) was designed, in part, to make trade mark law across the EU fit for the digital age. It causes, as of today, some important changes to UK trade mark law and is something quite separate from any Brexit-based reforms.
The EU General Court confirmed a decision of the EUIPO Board of Appeal to cancel an EUTM registration of ALCOLOCK.
Leeds City Football Club filed to register the figurative marks LCFC and it was opposed by Leicester City Football Club. The UKIPO held that a likelihood of confusion does exist and Leeds’ application was rejected in its entirety.
The EU Court has held that the term “SPINNING” is generic because it has been used to the extent that it is now a common name for a type of exercise training and the exercise equipment used in this training.
Rangers Football Club has secured registration of the mark ‘RFC’ for a range of goods. We explain why this is not to be confused with Rugby Football Club …
It’s not only looks and visuals that make packaging a powerful commercial asset; packaging serves multiple technical purposes, from protecting and preserving the packaged products to facilitating their storage and transportation.
It is not unusual for a company to rebrand. The intention may be to attract a new target market for a product or to maintain the interest of existing customers.