Positioning your brand on the trade marks register
Filippa Evans and Tom Sharman consider how registered trade marks have kept up with branding methods, including the increased use of positional marks.
Services
Our services are centred around intellectual property that can be registered. We protect innovation, design, and branding across all sectors of industry, and at all stages in the supply chain.
For each IP right we offer services covering strategic advice, pre-registration searches, registrations and renewals, oppositions and dispute resolution. We handle work throughout the world, working with local colleagues in over 100 countries.
Sectors
Our attorneys specialise in one or more sectors of industry, which enables them to provide quality advice with a commercial focus.
Our patent specialists have detailed understanding of the background technology, which ensures that your patent applications are prepared with the correct scope, reducing the likelihood of challenges from third parties and objections from the patent office.
They also advise whether other forms of protection would be more appropriate. Our brand specialists work with brand managers for leading brands and their advice is commercially focussed making sure that you get the best value from your budget.
Sectors
Filippa Evans and Tom Sharman consider how registered trade marks have kept up with branding methods, including the increased use of positional marks.
Jon West looks at examples of IP protection for innovations and improvements in professional audio products.
The USPTO has ruled that the Broad Institute’s patents claimed distinct subject-matter over the CRISPR-Cas9 claims of the University of California, Berkeley
Italy has ratified the UPC but with the UK and Germany yet to ratify, we still do not know when the UPC will come into effect. Steve Howe explains.
Andrew Carridge explains how the concept of poisonous priority has finally been put to bed by the EPO’s Enlarged Board of Appeal.
Rachel Grovenor reveals the patents behind some of the most famous stage illusions, and how their publication may have spoiled the magic.
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