Our services are centred around intellectual property that can be registered. We protect innovation, design, and branding across all sectors of industry, and at all stages in the supply chain.

For each IP right we offer services covering strategic advice, pre-registration searches, registrations and renewals, oppositions and dispute resolution. We handle work throughout the world, working with local colleagues in over 100 countries.


Our attorneys specialise in one or more sectors of industry, which enables them to provide quality advice with a commercial focus.

Our patent specialists have detailed understanding of the background technology, which ensures that your patent applications are prepared with the correct scope, reducing the likelihood of challenges from third parties and objections from the patent office.

They also advise whether other forms of protection would be more appropriate. Our brand specialists work with brand managers for leading brands and their advice is commercially focussed making sure that you get the best value from your budget.

Amazon: drive-by printing anyone?

13th Mar 2015

Amazon, one of the world’s largest online retailers, has never been one to shy away from pushing the boundaries of internet shopping. Famous for its patented one-click ordering system, which makes it even easier to make all of those sometimes unwanted impulse purchases, Amazon is also arguably building a reputation for some more controversial business plans.

For example, Amazon has recently hit the headlines with a proposal to extend its Amazon Prime delivery service to include an Amazon Prime Air service, which promises 30-minute delivery times across areas of the USA using unmanned aerial vehicles. Amazon, seemingly undeterred by hurdles put in place by the Federal Aviation Administration, remains steadfast in its promise to provide such a service “soon”.

One of Amazon’s latest ideas is set out in another recently published US patent application relating to on-demand manufacture of three-dimensional (3D) products. The published patent application sets out methods and systems to enable on-demand 3D printing of items and selection of the appropriate delivery method in response to a customer order. Although the proposal might be a little more grounded compared to some of Amazon’s more ambitious ideas, it seems that the internet giant could not resist an excursion into the realm of the more adventurous with a suggestion of a “mobile 3D manufacturing apparatus” that would manufacture the ordered items while en-route to the delivery destination (see paragraph 0094 of the published US patent application).

It is difficult to tell whether some of Amazon’s ideas are born out of a genuine belief that they may change the way in which we order and receive goods online, or whether they are just fanciful imaginings thrown into the public domain for the sake of publicity. However, if one thing is clear from Amazon’s published US patent application relating to on-demand 3D printing, it is that the global retailer certainly has a sense of humour; the examples at paragraph 0101 of the patent application do not mention a customer name but do refer to a delivery address at 742 Evergreen Terrace, the address of a certain animated family with an overly yellow complexion.

This article is for general information only. Its content is not a statement of the law on any subject and does not constitute advice. Please contact Reddie & Grose LLP for advice before taking before any action in reliance on it. 

Ian Dowling
Senior Associate
About the author

Would you like to know more? You can talk to Ian Dowling who will be able to help. Call +44 (0)20 7242 0901


Register for notifications
Enter your email address here to receive our monthly bulletin of IP news and developments.
    Please read our privacy notice.
Saved Staff
Staff member

Remove all

Saved profiles
Call +44 (0)20 7242 0901
Call +44 (0)1223 360 350
Call +49 (0) 89 206054 267
Call +(00) 31 70 800 2162