Obtaining Trade Mark Rights
We provide a cost-effective, pragmatic solution, tailored for the markets in which you operate.
What is cost-effective and pragmatic will vary country by country, and, for sub-brands, product by product. We know that the business needs will vary over time, so we will regularly review the portfolio with you to discuss the adequacy of the protection.
For example, in a country that has an expensive registration system, we may suggest filing trade mark applications in only the most important classes, cutting back on the classes which are of secondary interest or cover only one or two goods of interest to you. We may also look at whether that country is a manufacturing country where you would wish to be able to take action against infringers if you had the registrations. What is being made there and is the scope of your application sufficient? Have you registered any local variants of the house brand, Chinese character versions being an example?
